Product of the Week – New Balance Eco-Preferred Collection WE070

By | August 10, 2009

New Balance WE070New Balance has launched a new eco-conscious trail running shoe!

The New Balance 70 or WE070 is part of the New Balance’s eco-preferred collection, launching a corporate-wide sustainability initiative to operate their business in an environmentally sensitive manner.

Not only does the new sneaker feature a reduced-waste design, water-based adhesives, & recycled materials, but it also offers a lightweight, cushy fit with a sturdy, treaded outsole.

The laces, webbing, rand, quarter, tongue and saddle incorporate recycled polyester; the foxing and the tip of the shoe are synthetics made with fewer solvents than traditional materials. Rice husks filler in the outsole reduces the amount of rubber needed, thus reducing the amount of petroleum used. Water-based adhesives (rather than solvent-based) are used to join the upper and the sole unit. Plus there is no paper stuffing or paper wrapping used in the packaging of the new shoe.

Buy It Now!

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