Littlearth is this way cool company that makes purses & fashion accessories using recycled license plates, rubber and bottle caps. Founded in 1993, by Rob Brandegee & Ava DeMarco on the the idea to design & produce fashionable, unique and trendsetting purses & belts by reusing and recycling materials that would otherwise be overlooked or thrown away. Nowadays known as…ecofashion. They try to incorporate reused and recycled parts into their products as much as possible, and aim for an average of at least 50% recycled content in their product line.
Littlearth products are made from authentic recycled plates that they get from a large dealer, junkyards, & donations from all over the country, so small nicks & scratches are inherent in the plates. The imperfections are minor though, adding to their history and giving them a little character.
Their bottle caps are a combination of vintage, no longer manufactured caps, new caps and used beer caps collected from bars in Pittsburgh (Littlearth’s home) and other cities.
The company uses used tires that are ground up and reconstituted along with binding materials into rubber sheeting that are about 40% post-consumer recycled for all their purse straps & belts. The material is very soft and supple with a suede-like finish, and with use, it will burnish to a low gloss. The one down side of using this material is that it emits a very faint rubber smell which you may notice when you first take your product out of the box. But for the most part you can not smell the rubber, and over time it fades.
All of Littlearth’s products are way cool and make awesome unique holiday gifts that are green for that perfect someone this season. Check them out…